COPY + CREATIVE STRATEGY FOR BRANDS WHO WANT TO SAY IT BETTER.
CREATIVE
PORTFOLIO
I’m a COPYWRITER and CREATIVE STRATEGIST based out of NYC—where the rent is high and the man who sings Shakira covers on the corner of Metro and Lorimer is higher.
With 8+ years of in-house and agency experience, I’ve helped startups and Fortune 500 brands turn audiences into communities by pairing targeted in-group language with data-informed strategy to connect, convert, and grow.
Who is SHE?
kmaprovencher@gmail.com
A Little Bit About Me
A Little Bit About Me
When I'm not busy writing or consulting on strategy, I’m monitoring industry trends with my tracking software or researching my favorite topic: the culture-building languages behind major brands. I like to think I’m bilingual—fluent in English and Glossier (with some conversational SoulCycle).
Written Samples
Westcoast Saw
Let’s cut to the chase. It’s chainsaw stuff. If you want to buy a chainsaw after reading this, I won’t take credit. Because chainsaws are cool.
Hanvey
Check out some of the content I’ve written for Hanvey Grooming Equipment. Count the “paw” puns if you’re brave.
Citywire
My journalistic foray into finance. I was awarded Most-Read Story 3+ times. That’s like an Oscar there.
Video Samples
Televisa Univision
Sea Machines X Rolls Royce
Skybox Security
Make A Wish Foundation
Siemens
Data Axle
SRI International
Truly
EXL
Microsoft Azure
Relevant Experience
Mejuri
Senior Copywriter, 2025 - Present
Netelixir
Brand Strategist, 2024 - 2025
LNC Productions
Lead Creative (Copy) - 2021 - 2023
LNC Productions
Lead Copywriter, 2021
Citywire
Reporter, 2019
Wealthfit
Copywriter, 2018 - 2019
PAST CLIENTS
Make A Wish
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Apple
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Equitable
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BNY Mellon
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Meta
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Markup.io
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Televisa Univision
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Tripadvisor
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SRI
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Mozilla
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Mouser Electronics
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Skybox Security
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Siemens
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SeaMachines
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EXL
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oVertone
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BOOM! Beauty
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amika
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Monica Rich Kosann
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FAO Schwarz
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Eva NYC
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Sidney Garber
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I Hate Steven Singer
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Mejuri
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Make A Wish • Apple • Equitable • BNY Mellon • Meta • Markup.io • Televisa Univision • Tripadvisor • SRI • Mozilla • Mouser Electronics • Skybox Security • Siemens • SeaMachines • EXL • oVertone • BOOM! Beauty • amika • Monica Rich Kosann • FAO Schwarz • Eva NYC • Sidney Garber • I Hate Steven Singer • Mejuri •
Proof People Actually Like Me.
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Adam Chhab, Equitable
"Kayla's ability to seamlessly handle complex projects from pre-production to post-production is remarkable. From coordinating rentals to working closely with the entire crew, editors, and animators, she ensures every aspect aligns cohesively. Not only does Kayla excel logistically and creatively, but her commitment to delivering projects on time is truly commendable. She is a producer who navigates the intricacies of the entire process with finesse!"
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Uri Elam, LNC Productions
"Kayla's dedication is truly commendable, consistently demonstrating a strong work ethic. Her intelligence shines through in every project, showcasing her ability to navigate challenges with strategic thinking. One of Kayla's notable qualities is her unwavering positivity, which fosters a collaborative and uplifting work environment. Beginning as a copywriter, Kayla's undeniable talent quickly caught our attention, leading to a well-deserved promotion to a producer role. Her expertise in handling top-tier Fortune 500 clients and delivering high-quality video work is a testament to her skills."
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Robert Merki, RecordLens
"Kayla has an uncanny ability to understand our brand voice and translate it into compelling, persuasive content that resonates with our target audience. Her attention to detail is second to none, and she consistently delivers high-quality work on time, if not ahead of schedule. Kayla's creativity knows no bounds, and she has a knack for crafting messages that not only captivate our audience but also drive results."
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Erin Bowler, EXL
"Collaborating with Kayla was a true creative partnership. She was able to capture the vision for our video series and bring it to life. With her sophisticated campaign knowledge, she pushed the boundaries to streamline the process and infused copy and editing suggestions to animate our thought leadership on-time and on budget – truly bringing the content to life."
